Our Story

Kay Li, a Hong Kong-born fashion designer, established her eponymous label in 2012 to create a line of core, trans-seasonal and contemporary womenswear.  

She was handpicked by the prestigious Not Just A Label, an online platform that support and nurture independent fashion designers, to participate in Origin Passion & Beliefs in Italy in 2015.  She was also selected by Fashion Farm Foundation Hong Kong to present her collection in the Greenhouse project at TheHub.  In 2014,  her label was invited to showcase in the inaugural Fashion Week Middle East, which was held at the prestigious DIFC in Dubai.   

Kay Li

The essence of the label is to produce modern and well-tailored pieces that express and accentuate individuality.  With her flair in textile design and background in technology, she creates original fabrics that fuses traditional craft with technology to complement her relaxed androgynous designs.  Providing bespoke-quality finish and carefully selected luxurious fabrics,  this young fashion label aims to capture the character and emotions of a distinctive city woman.


"The vision of our KAY LI woman is a confident, mature individual who has a flair for art and is well travelled.  Her fashion sense is influenced by art, philosophy, ideas that she wants to express rather than following the main trends.  Her voice comes from her awareness of global affairs and understanding of life.  She understands luxury comes from quality, care and time.  She has a true metropolitan lifestyle."


Founded in 2012 in the study room, the label has undergone some major transformation over the last couple of years. The label is based out of Hong Kong, while design and manufacturing is currently carried out in Dubai.